Crowdfunding can be a powerful tool. Not, however, if you think of it as the next cool thing.

In my conversation with Davinia Cogan she provides the following advice.

Entrepreneurs will have to do the ground work and prepare for a campaign. Incubators will have to really understand their companies and support them with fundraising over several years.

And foundations will have to work closely with platforms to tailor their initiatives to what the market needs.